Bachelor’s in Marketing & Social Media Strategy

The Story Behind Expert Opinions: Building a Digital Marketing Agency from the Ground Up

Expert Opinions, a digital marketing agency based in Manchester, started with a simple idea. In 2019, fresh out of the University of Manchester, I found myself passionate about digital marketing. With a little help from my university mates, I took a leap of faith to create something that could make a difference.

I remember the initial conversations with my friends vividly. We often discussed how local businesses in Manchester struggled to establish a strong online presence. That’s when I realized there was a clear gap in the market. Local businesses needed expert SEO and web design services to grow and compete online. From that moment, the idea for Expert Opinions was born. We knew we could fill that gap and provide real value to these businesses.

Overcoming Initial Challenges

Starting a business from scratch was not easy. In the beginning, we faced numerous challenges, like finding clients and building trust in the local market. However, we were determined and focused on our goal: to give businesses the tools they needed to succeed online. Whether it was designing a stunning e-commerce website or optimizing SEO strategies to help them rank higher on Google, we knew we had something valuable to offer.

Our early projects included working with small businesses in Manchester, offering services like web design, SEO consultancy, and niche solutions like car dealer website design and hospitality digital marketing. These were areas where local businesses were struggling, and we were able to step in and provide tailored solutions that made a real impact.

Expanding Beyond Manchester

As word spread about our work, we started getting inquiries from across the UK. More and more companies needed help with web design, SEO, and digital marketing. We soon found ourselves working on larger projects, including recruitment agency websites, healthcare digital marketing, and e-commerce development. Whether we were building an online store from scratch or implementing a content strategy for SEO, we always tailored our services to meet the specific needs of each client.

Helping Businesses Thrive

The most rewarding part of this journey has been watching the businesses we’ve worked with thrive. Thanks to the SEO and content strategies we implemented, small local shops have transformed into successful online stores. Larger companies have expanded their customer bases, partly due to our Google Apps for Business solutions and web development expertise. It’s been fulfilling to see how our work has helped these businesses not only grow but also excel in their respective industries.

The Road Ahead

Looking back, I’m incredibly proud of how far we’ve come. What started as a small team of university friends with a shared vision has grown into a trusted full-service digital marketing agency. Today, we continue to help businesses across Manchester and the UK, offering a wide range of services from SEO and web design to comprehensive digital marketing strategies.

At Expert Opinions, our mission remains the same: to craft innovative, high-end digital solutions that help businesses succeed in the ever-evolving online world. We look forward to continuing this journey, helping more businesses achieve their full potential through our expertise in digital marketing.